Live piano music plays the Oscar wild bar in the Café of Royal in London Regent Street. A bit the impression; it was transported back in time, in which King Louis XIV ruled. But a section of the British press was loaded to take the latest project of two entrepreneurs Erik Torstensson and Jens Grede in quite an elegant setting more closely scrutinized.
Only in 2012, the two had their jeans label FRAME founded, hired a team in Los Angeles and the wish fulfilled to realize finally even products according to their agency and consultancy. Early 2013 launchten them together with model Karlie Kloss, a Special Edition for women with extra long legs. The models quickly found a number of prominent women, including Miranda Kerr and Gisele Bündchen. Online shopping in Pakistan payment on Delivery
Soon a cocktail event was in its London Office and at the employees panic broke out: "What to wear?" Torstensson and Grede were clear: the woman who copes in a pair of FRAME jeans during the day, need a solution for the evening. And the idea of "Grace MMXII" was born. 15 variants of the classic "little black dress" are the outcome of the experiment, to play well the sector of the eveningwear. Shoes in Pakistan for women
Who could better embody that as a Rosie Huntington-Whiteley, who opened the show? In a floor-length dress with free shoulders, strictly connected the side hair and red lipstick she walks through the room, followed by Suki Waterhouse, Sam Rollinson and other models. The styling at the presentation at London fashion week was none other than Katie Grand, the hairstyles are from the spring by Eugene Souleiman. Shoes in Pakistan For men
For the campaign she won Erin Wasson, Torstenson himself was behind the camera. It will be only a matter of time until the black iconic dresses everywhere will be.
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